Address: Calle de Alberto Aguilera,
Madrid, Spain. Email: office@lexacreative.com Phone Number: (34) 613 283 889
Locations
Madrid
Sao Paulo
FAQ
FAQ - Frequently Asked Questions
What makes Lexa different from a traditional B2B
branding agency?
Lexa is a specialized strategic agency that sits at
the intersection of branding, AI technology, and
regulatory compliance. Unlike traditional agencies
that focus solely on aesthetics, we engineer
"Compliance-Ready" brands for high-stakes sectors like
Green Energy, Fintech, and Healthcare. We use
AI-powered market intelligence to minimize the risks
of EU market entry, ensuring your brand is not only
visually compelling but legally and culturally
defensible in the Spanish and European landscapes.
How does Lexa help with EU regulatory compliance in
branding?
We integrate compliance directly into the brand’s
narrative architecture. For Green Energy firms, this
means aligning all sustainability claims with the EU
Taxonomy and Greenwashing Directive. For Healthcare,
we ensure messaging meets AEMPS and EU MDR standards.
For Fintech, we align GTM strategies with PSD2 and
SEPBLAC requirements. By auditing your brand's "Single
Source of Truth" against these regulations before
launch, we prevent the costly legal delays and fines
that often derail international expansion.
What makes Lexa different from a traditional B2B
branding agency?
The Lexa GTM Blueprint is a comprehensive, data-driven
operating manual for your expansion. It utilizes AI to
analyze real-time market signals, competitor white
spaces, and search intent patterns in the Spanish
market. The deliverable includes a strategic
narrative, a compliance-audited messaging library, and
a detailed roadmap for institutional positioning. This
ensures that Series A+ scale-ups can transition from
"foreign entrant" to "local authority" with
mathematical precision rather than creative guesswork.
Why is cultural adaptation necessary for Latam
companies expanding to Spain?
Success in the Brazilian market often relies on
agility and "disruptive" innovation, but the Spanish
B2B landscape—especially in regulated
sectors—prioritizes institutional trust and proven
reliability. Lexa’s Cultural Adaptation Playbook
reframes your success in Latin America as a symbol of
resilience. We translate your brand’s value into the
specific cultural and professional lexicon of Spanish
decision-makers, shortening sales cycles that
otherwise stretch to 18 months due to "foreign risk"
skepticism.
Does Lexa handle PSD2 licensing or legal filings for
Fintech companies?
Lexa acts as the strategic architect, not a law firm.
We provide the Regulatory Roadmap, identifying the
optimal licensing jurisdiction (such as Spain or
Lithuania) and the commercial narrative required to
win trust from regulators and sponsor banks. While we
define the strategy and prepare the institutional
credibility packs, we partner with specialized fintech
lawyers to execute the final legal filings. This
ensures your brand and your legal posture are
perfectly synchronized.
How does Lexa use AI to future-proof B2B brands?
We use AI to ensure your brand is AI-Search Ready.
This involves optimizing your technical content and
digital foundation so that LLMs and conversational
search engines recognize your brand as the primary
authority in your niche. Additionally, we use AI to
automate complex content workflows and monitor
sentiment shifts in your industry, allowing your brand
to adapt its positioning in weeks rather than months.
What is market entry strategy and why do companies
need it?
Market entry strategy is a comprehensive plan for
launching in a new geographic market that addresses
positioning, compliance, cultural adaptation, and
go-to-market execution. Companies need it because
entering a new market without strategic preparation
leads to three common failures: (1) compliance
violations that trigger regulatory fines (€10K-50K
average), (2) cultural misalignment that causes
messaging to fail with local buyers, and (3)
competitive positioning gaps that force companies to
compete solely on price. A strategic market entry plan
eliminates these risks before launch, reducing
time-to-market by 40% and avoiding €50K-200K in
trial-and-error costs.
Let's work together!
Send your project scope.
We’ll uncover your brand challenges and partner with you
on your next stage of growth.